Today's paper had an article about a 66 year old organization, one that lost a good deal of money last year, and resorted to layoffs for the first time in more than 20 years. However, they have 800,000 subscribers to their paid-subscription website, making that website the largest publication-based subscription site on the web.
Of who am I speaking? Dow Jones (publisher of the Wall Street Journal?) The Times of London? The Economist Group (Publishers of The Economist and Roll Call? Business Week?
Nope. It's Consumer's Union, publisher of Consumer Reports.
This article in the Seattle Times discusses CU's efforts to update their image, and explains why the web is the future for the group.
posted on July 05, 2002 01:54 PM
