October 11, 2002
Antidote to Britney Spears?

The Los Angeles Times has an interesting story about retailer Nordstrom teaming up with a duo of Mormon women to produce prom gowns that are both stylish and modest.

Mormon teens often have to improvise when it comes to fashion, because their religion prohibits the bare skin that is a staple of much of the current style for young women. Two Mormon mothers contacted the Nordstrom store at South Coast Plaza, a large, upscale mall in Costa Mesa, CA, about a fashion show featuring less revealing fashions. The show sold out (900 tickets) very quickly, and offered over 30 different designs, including a pair of custom-made gowns from a local Mormon designer.

While this show was promoted primarily among the Mormon community, there has been considerable interest from other groups, especially Muslims and Catholics who are distressed by the current styles, yet understanding of teenagers' desire to look nice for formal occasions. Nordstrom may discover that their dresses fly off the racks as they fill a niche that few other retailers see, despite the fact that it is a rather large and obvious hole.

posted on October 11, 2002 05:56 PM


I went to that show and it was wondeful. It was nice not to see any bellies showing and bra straps hanging out anywhere.

posted by Laura Richards on October 24, 2003 07:45 AM

Post a comment

Email Address:



Remember your info?

Back to Horologium